For the promotion of Anitta’s tour in Japan, we created a series of materials that blended pop culture aesthetics with modern, popular elements from Japanese visual culture.

Here’s one highlight from the project: a piece illustrated by Paola Pieretti, designed to mimic the cover of a Japanese magazine. It became a viral hit and, to this day, still appears as a reference in various contexts.

This was part of a larger content series produced for the tour.