Jaciel Kaule

Creative AD / Graphic Designer

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Samsung:
Galaxy Tab S6 & Galaxy Note 10 +

This project, developed in partnership with Twitter ArtHouse, brought together a diverse lineup of creative talents for the launch of Samsung’s new tablets, smartphones, and wearables.

The brand took part in and showcased the production process of Malía’s new music video “Arte” which was shot entirely using the Galaxy Tab S6 and the Galaxy Note 10+. The project featured director Fernando Schlaepfer, choreographer Lore Improta, and stylist Caio Braz, each bringing their own artistic vision to the table.

In addition to bts footage, the content also included interactive polls where the audience could vote on costume choices, art direction, hair, and choreography for the final video.

For this project, i worked as the on-set art director for all content production videos.

You can check out the full content series here.