Guaraná Antarctica: guaranacombina.com
As part of the macro campaign “Sua Natureza Pede”, Guaraná Antarctica launched a digital platform to prove that everything goes with Guaraná.
GuaranaCombina.com was an interactive site powered by over 10,000 words and phrases related to the brand. Users could get creative by typing any word directly into the URL — and the platform would respond with personalized content like GIFs, videos, memes, and visuals tailored to that input.
On this project, I was part of the creative team responsible for concepting keyword-based ideas. I also worked as the art lead for the content production squad assembled exclusively for the platform, in addition to producing part of the assets myself. I handled on-set art direction for live-action content involving camera setups as well. (Thumbnail art by Bruno Lavermo.)
GuaranaCombina.com was an interactive site powered by over 10,000 words and phrases related to the brand. Users could get creative by typing any word directly into the URL — and the platform would respond with personalized content like GIFs, videos, memes, and visuals tailored to that input.
On this project, I was part of the creative team responsible for concepting keyword-based ideas. I also worked as the art lead for the content production squad assembled exclusively for the platform, in addition to producing part of the assets myself. I handled on-set art direction for live-action content involving camera setups as well. (Thumbnail art by Bruno Lavermo.)
