Skol: Turn the music ON

In 2016, Skol went through a brand repositioning, strengthening its connection with the music scene — something the brand had already been exploring through its Skol Music label. Under the concept “Turn the Music ON”, Skol became the main sponsor of Brazil’s leading music festivals that year, featuring brand activations and Skol Music artists in the lineups.

In partnership with F/Nazca, we kicked off a live content coverage for these festivals and a music documentaries of label's artists project, which continued into 2017.

My role involved leading the art direction for all content — before, during, and after each event. I also worked on-site during the festivals, overseeing the art direction for real-time content and supporting production and content capture.