Jameson Irish Whiskey + Love Delivery: Better With Friends
Jameson has always stood for bringing people together to share good moments and create things collectively. When the brand launched its new global platform, Widen the Circle, the challenge was to translate this spirit into something that felt truly local.
That’s how Jameson é Junto was born:
a concept that brings the idea of “togetherness” to life in a way that makes sense for Brazil.
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*For English speakers,
“Junto” means “Together.”
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*For English speakers,
“Junto” means “Together.”
From that point on, every brand move in Brazil became about making Junto tangible and consistent.
It was in this context that the idea of a creative collaboration with Love Delivery: an iconic, now-closed independent brand from São Paulo, came to life.
It was in this context that the idea of a creative collaboration with Love Delivery: an iconic, now-closed independent brand from São Paulo, came to life.
Previously known as Surreal São Paulo, Love Delivery is a streetwear brand with strong roots in Brazilian music culture — most of the creatives behind it are musicians themselves, and the brand’s founders are also members of the band Terno Rei.
Together, we co-created a branded capsule collection that blends
Together, we co-created a branded capsule collection that blends
the core values of both brands: celebrating togetherness, sharing good times, and bringing friends closer. That’s how the Better With Friends collab was born — a project that merges Jameson’s key visual assets, color palette, and graphic language with Love Delivery’s distinctive and recognizable creative style.
